If you have ever wanted to know the real truth about whether long copy works better than short copy -- or vice versa -- then this article will put this question to bed forever.

And here's the answer:

It all depends on the sales cycle you're in, how familiar the market is with your product, and how many other similar products there are on the market.

For example, let's say you're selling a product about a brand new way to make money from home nobody has heard of.

Well, that's going to take some explaining.

You're going to have to differentiate it from the gazillions of other "how to make money from home” products. You're going to have to prove it's easy. That it's legal. That it'll work for the reader. And so on and so forth. It may take 10, 20 even 30 pages or more to make the sale.

On the other hand, if you sell Viagra -- which everyone knows what it is and w

hat it does -- then all you really need to do is state the price, a good offer and maybe a deadline. It may take only a few sentences.

Bottom line: It's all relative to what you're selling and how much your market already knows (or doesn't know) about your product.

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