Richard Fenton uses a story line which holds the reader on course developing the strategy necessary to become a top performer. Fenton, in "Go for No!" talks about Eric Bratton, who goes to bed one night awakening the next morning in a strange house with no idea of how he got there. Only this house doesn't belong to just anyone - it belongs to a wildly successful future version of the person he might some day become if he is willing to done simple thing.

This book is guaranteed to assist the reader to improve their sales potential instantly. Quotas are great, however, the author's philosophy allows you to meet them and accelerate to points way beyond.

Designed for everyone but ultimately for all sales people, "Go for No” is simply written and easily understood. Each story line that Fenton writes allows the reader to relate to their own experiences showing the need for improvement. Fenton's humor keeps light of

failure and the illustrated message grips you to develop the strategy for success.

Many times throughout the book I could see myself doing that exact same thing and at the same time not realizing I was destined to fail. Fenton shows that a slight change in thinking can do wonders for your potential.

I highly recommend "Go for No.” It will change your complete strategy towards reaching your sales goals and allow you to become a better person at the same time.

Featured as "book of the week” by Reader Views January 23, 2006.

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