Don't kid yourself. The name of the business game isn't Monopoly. It isn't jobs or new products or vacations or the size of your office. The name of the business game is Money. And aren't you glad. Without this medium of exchange we'd still be swapping cows for horses, for example. Instead we can exchange values of every conceivable kind for pieces of green paper, or some numbers on a bank statement.

Unless you are independently wealthy, your personal success is judged primarily by your financial success. Why? Because with financial success you can command so many other kinds of success. When you become financially successful, you open the door to all kinds of other successes, such as to use some symbolic examples, quality cars, yachts, spacious homes, good schools for your kids, diamonds for your wife or husband. It doesn't matter what kind of success prizes you covet. The first step is financial success. Money provides so many other forms of success.

So. What should you do? Take a socially splendid job as a teacher? You won't make much money. And you'll get lip service thanks and honor from the community. But face it; teachers don't command much respect because they don't have much financi

al success. The good news is that financial success isn't really that difficult to achieve. As evidence, look at some of the most financially successful people in your industry. Chances are that fewer than half of them are brainy.

The first and most important step is to set sound financial success goals. A surprising thing will happen. You'll find all kinds of opportunities flashing across your idea screen. With your goal you can reach out and grab them.

You'll be amazed what a challenging goal can accomplish when you seek financial success first.

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