Working online means to meet people and to deal with them.

Especially when you have something to sell, you must setup a meeting place for them. You probably know that the best place on the Internet is your website.

Once you've set up your site, it comes the funniest part. You have to build your community of website frequenters. I'm not referring to visitors, they are just like strolling in and out guests. When I speak about a community I'm thinking to those people coming back to your site from time to time.

It's very important for your business to have people coming back. That means they are interested to visit your site because they need something from you. If you want to succeed in what you do, your highest goal is to keep this interest alive.

1. Update your site frequently.

   Keep your site fresh with new content that will keep users coming back. Forget those free things people can see almost everywhere. I'm talking about writing your own content, or getting other peoples work, if you have their permission of course. May be you should organize a library. From exposure reasons, many writers would love to have their work posted on many websites around the world.

2. Make your site visible in your are
   a.

   Take a look at specialty search engines for your industry/geography. If you are an Australian marketer, you would want your site listed in all of the major Australian search engines. If your site deals with sport products, you would want to be listed on various sport specific directories. By doing a simple search for "Australian Search Engines" or "Sport Search Engines" on Goggle would show you something.

3. Stay in touch with your community. One of the best ways to do this, is to set-up your own e-zine. The e-zine helps build your community, by keeping users coming back to your site. Take care to provide content related to your business like new articles, hints, tricks, links, downloads, contacts, how-tos, etc. You must regularly include what's new within your website and invite people to pay a visit.