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Martyrdom Is Stupid, Meaningless & Criminal

If civilization hopes to prevail against the terrorist thugs and the massive populations in whose names they act, we need to attack their core ideologies, in much the same way that we attacked the Soviet mindset during the Cold War.

The United States, and our allies, insisted that the Soviet perspective was fundamentally flawed because:

(1) Command and control economics, with its top-down, governmental planning of production and consumption is inefficient at best, and it stymies innovation, distorts investment, and discourages growth. Free people enjoy a more prosperous life.

(2) Communism and individual liberties are at odds. Liberate people from constraints and they'll make far better decisions than a government can make, and people will be happier through self-determination.

(3) Communism crushes true spirituality, injecting bureaucracy into matters of individual faith and personal preference.

We need to devise a set of postulates that directly confronts the weaknesses in, and the threats posed by radical terrorist fundamentalism.

One of our targets should be the practice of martyrdom. As long as Islam is interpreted as supporting and calling for martyrs, we'll be plagued by suicide bombings, and perhaps truly threatened for the first time by nuclear destruction.

During the Cold War, each side possessed mutually assured destructive means at its disposal. Knowing this, discouraged each side from being first to pull the trigger.

Unlike America and the Soviets, radical Islamists perceive nuclear self-immolation as justified, philosophically. If they bury their own kind, they believe they're all going to be rewarded in paradise, in the afte

rlife.

Their would-be martyrs need to be tirelessly and systematically vilified, not celebrated, and our propaganda efforts need to be aimed directly at this threat.

Essentially, we need to argue, through various means and techniques, that martyrdom is stupid, meaningless, and criminal.

Only then, can we hope to truly create a safer world.


Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. Headquartered in Glendale, California, he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

For more information about coaching, consulting, training, books, videos and audios, please go to: http://www.customersatisfaction.com


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