You have an established offline business and you feel the time is right to take advantage of the internet and the opportunities it presents. You want to be online a.s.a.p. to maximize exposure, not to mention you have ordered new stationary with your domain name on it! Your web designer then informs you the project will take 12 to 14 weeks!

With many small business ventures requiring a static website built around 5 to 10 pages, this really is an unacceptable timeframe but alas, it is not uncommon. To elaborate further, website design is not rocket science. Yes, it is beneficial to employ a professional design person or agency to ensure an effective web presence. But to construct cross browser compatible HTML (or XHTML1.0) pages really does require no longer than 2 to 3 days!

The main emphasis in any project big or small really is in the initial stages. Asking the right questions, knowing what your client requires (color schemes, logos, images, etc), what their customers would like and above all WHAT THE WEBSITE IS TO ACHIEVE. Once these factors have been gleamed and dissected, the task of designing the web site is very straight forward. The research and discussion can be completed in around 2 weeks.

Once you, the designer, have all these tools in place, the complete project can be completed professionally and effe

ctively within 3 weeks and your client will be astounded at your performance and will not hesitate to mention your name in business and social circles. The key is to reduce the delivery time without compromising professional standards.

It is time to remove the haze that surrounds small business web site designs. This means not only a clear pricing structure, but also realistic delivery times on all projects. Speak to your web designer and ask them, "Can you build an HTML page template for me in under 8 hours?” Don't concern yourself with the reply, you already know the answer!

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