Marketing means the analysis and evaluation of market. If you have a product to sell you must analyze the market to know the following fundamental things: Can I sell this product ? In what conditions ? Marketing does not mean promotion or advertising, it is a more complex activity in order to find the answers to the above questions. Of course, you may use advertising as a tool to get some data for a subsequently processing, but marketing means to evaluate customers needs, similar products, competitors and their companies. Compiling all this information into an overall frame you should find the right answers to the following points of interest. 1. The Market Segments. In simple words, that means to see what kind of people need your product, from what area they come. Very important is to identify why, when and where they buy what you offer. You need this information to focus all your actions to those most profitable segments of the market. 2. The Similar Products. Most of the time, you're not alone on the market. There are many products similar to your. At this point you must know what needs they cover, prices, ways

of selling, warranties, payment and delivery. Analyzing all this information you will find the right positioning for the product you want to sell, and what is necessary to deliver on that positioning 3. Competition. Not only their names are important. More important is what they do. You must analyze their companies too to get a profound understanding regarding forces of competitors in your industry, their objectives, attitudes and capabilities. 4. Tactics and Strategies. This point means to know how to reach your potential customers, how to advertise correctly in order to communicate with them (via email, letters, etc).This way, you will be able to know better how to sell your product.

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