The Meaning Behind Colors , Internet And Businesses Online
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The Meaning Behind Colors
As we endure the mood of others for both good and bad, we also endure the mood deriving from colors for both good and bad. Colors are the visual manifestation of moods placed on objects. To bear this out, notice what Jason O Connor observed in 2005:
Yellow:
Positive: Caution, brightness, intelligence, joy, organization, Spring time
Negative: Criticism, laziness, or cynicismBlue:
Positive: Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and security
Negative: Fear, coldness, passivity and depressionOrange:
Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and energy
Negative: Ignorance, inferiority, sluggishness and superiorityPurple:
Positive: Royalty, sophistication, religion
Negative: Bruised or forebodingGreen:
Positive: Monëy, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness
Negative: Envy, greed, constriction, guilt, jealousy and disorderBlack:
Positive: Dramatic, classy, committed, serious
Negative: Evil, death, ignorance, coldnessWhite:
Positive: Pure, fresh, easy, cleanliness or goodness
As we can see from the detailed list found in Jason O Connor's article, "How to Choose Your Website Colors," we react to colors and associate them to memories, objects, people, and places. In part, this may have something to do with how colors throw off wavelengths. Environmentally speaking, we can't see sound waves, but we can hear them. Normally, we can't see heat waves, but we feel them. With color waves, we don't hear or feel them, but we see them. There are other considerations we need to remember about colors.
From the above list of color associations, can you see how the descriptions for the colors would change according to where you live? The descriptions (associated with colors as illustrated above) are subjective to change and could differ for each culture and subculture across the world.
Debbie Jensen, Graphic Designer and Photographer http://www.debjensendesigns.com
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