In the affiliate world, developing a website that focuses upon the needs of a niche is, of course, key. First, you're passionate about the subject and then you create a rich site, full of what your visitors want - articles, reviews, directories, comparisons, instructions, blogs.

By virtue of the fact that you're serving the needs of this niche group, it's likely that you'll become regarded as an expert on the site's subject. You write the information and answer the visitors questions, and, based upon their visits and purchases from your merchant partners, they seem pretty happy. But how can you create an even greater bond with your audience? With an "about us” section written in the same tone as the rest of the site.

Tell the site visitors why you are qualified to run this site and be an arbiter of what they see and do on it. Go into detail about your background (no names on those scathing company tales!) and how it relates to the site. How you came to running the site. What useful or awful lessons you learned about yourself and running a site in your journey to get to today. Go into detail about any partners

or employees you may have, and if there's a company pet, offer up the how, why and name, and official duties.

People need to know the credentials of the people who are furnishing them with information, with as many details and nuances as you're comfortable with, without giving anyone confidential information that could lead to identity theft. This is one more way you can personalize the site, make people feel a part of a group, and give them confidence that they're in great authoritative company.

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