Farmers are very important people because their farming supplies our food. Marketers are also very important people because their marketing provides us with our status of living. Now the world contains poor farmers and wealthy farmers and farmers who are in between these two extremes, and the same truth applies to marketers.

What makes the difference between these classes of farmers or marketers? Well many things. Where one lives is one. If you are a Bedouin living in the Sahara desert your choices of raising an abundant food harvest are rather limited. Or if you are one of the thousands of vendedores hawking trinkets on the beaches of Acapulco you aren't going to make much of a living either.

But when we leave terra firma and venture into the wonderful world of cyber space the farmer/marketer finds a level playing field where location doesn't really matter. One only needs a computer to enter into this wonderful electronic land …a place where the poor farmer/internet marketer can become extremely wealthy. But, only after he has gained the know how to become successful. Where can he get this information so that this dream can become reality?

Well, let's define our terms so that the point can be crystal clear….

The farmer is the marketer.

The seed represents the farmer's ideas or products that he wants to take to market.

The soil is the marketplace—that means people.

The yield is

The difference between the poor struggling farmer and the wealthy farmer is in knowing how to connect his product with the people who want his product. The informed internet farmer knows where to farm. He has learned the techniques necessary to take him to the people who need and want his product. It is simply a matter of connecting the market to the marketer so that both can be satisfied.

Conclusion: The world wide internet is the vehicle that can connect the marketer with his warm receptive market. All the marketer needs is the know how to drive this vehicle. And the good news is that the dedicated would be successful marketer can be instructed by an expert internet marketer who is willing to share his expertise with those willing to learn the ropes. One could say he becomes an apprentice of the master craftsman.