For those who put out newsletter via the Internet by emailing them to subscribers, you may have noticed a bizarre trend in the amount of daily defections. Sometimes Ezine editors might assume it was something that they said or put into their newsletter that offended someone in some way and they clicked on the unsubscribe and checked out.

What you may not know is often it has nothing to do with your online newsletter, your editing or the content in the email online newsletter. In fact more often than not the real reason is that the person has a time management problem and is finding them selves over loaded with information and some of it just has to go.

Additionally did you know that when some one clicks unsubscribe on one email news letter that on average within the same sitting they unsubscribe to two others as well? The person who un-subscribes to any one Ezine on average does so to between 2.8 and 3.1 others at the same time? So often you

may not be at fault for the defection at all.

Perhaps the individual is trying to free up some time and un-subscribes to your online newsletter because they were upset after wasting time reading an article and then clicking to finish the article on a website, when they could not get thru. This made them angry so they un-subscribed to that Ezine and another on and yours too. So think on this in 2006.

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