Google's AdSense is a fascinating revenue-sharing opportunity for small, medium and large web sites. Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It's against the AdSense rules to design a site purely for AdSense, so you'll want to include a few affiliate Affiliate links or sell your own product, too.)

Let's say you have a goal of earning $100,000 a year from AdSense. Is that possible? Let's see … $100,000 divided by 365 = $274 a day. So your goal is to produce either:

• 274 pages which earn $1 a day or
• 548 pages which earn 50 cents a day or
• 1096 pages which earn 25 cents a day

The following are hypothetical cases. To earn $1 a day per page, you need, per page…

• 400 visitors, 5% click-through rate (CTR CTR) and average 5c payout.
• Or 200 visitors, 10% CTR and an average 5c payout.
• Or 100 visitors, 10% CTR, and an average 10c payout.
• Or 100 visitors, 5% CTR, and an average 20c payout

Let's assume you choose a goal somewhere around the middle, say aiming for 50 visitors per page and want 274 pages earning $1 a day. You'd need 274 x 50 = 13,700 pageviews a day.

Does that sound too tough? If so, you'd better look for more profitable keywords and ways to improve your click-through rates.

Let's try a different scenario, You choose more profitable keywords and make your $1 on average per page from, say, 10 visitors. 274 x 10 = 2740 pageviews a day, That's looking easier to achieve, If your average visitor sees 3 pages, you now need 913 unique visitors a day.

Is that too tough to achieve in your niche? If so, create two sites, each attracting

half that number, 456 unique visitors, a day, Can't achieve those click-through rates and payouts? Then you'll either need more pages on your sites on more niche sites.

Please note, because of the AdSense rules, these are all hypothetical cases. I'm not allowed to give real cases. Real CTR rates and payouts vary hugely.Choose the goal which best matches your site or sites.

Then start building keyword-rich pages containing well researched, profitable keywords, and get lots of high quality links to your site.

For example, if your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you'll earn much more per click than if it's about free things.

On the other hand, if you concentrate only on top-paying keywords, you'll face an awful lot of tough competition.

What you want are keywords that are high in demand and low in supply, So do some careful keyword research before you build your pages.

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