You've all probably heard the old saying "it's better to under-promise and over-deliver”, that's a concept that is instrumental in your online success and a sure way to win over your customers from day one. It's all about giving a little more than the customer expects. Not just matching expectations but exceeding them. So how do we do this tactfully? Here's and example.

Let's say I want to sell an ebook about strength exercises you can do using a swiss ball. I put together all of the techniques that are available on the market into this material and add a couple more custom exercises from leading personal trainers. A customer may finally be convinced to buy this product and enter their credit card details on my site. When they get to the download page they may be a little nervous and anticipate the download. Imagine they see a message thanking them for their purchase and in appreciation of their initiative you're giving them an unadvertised gift, a complete guide to strength exercises you can do on a floormat. These produce the same results as the swiss ball but can be completed anywhere and you place a link for the special download as well.

You're sure to win the confidence of the customer and what the customer may not realise is that you were planning to add the bonus as an extra chapter but decided to add value by offering it as a free gift. Not only have you won confidence but next time you promote something to the customer they'll have a positive expectation of receiving something extra for free. It's impor

tant not to false advertise and leave out a lot of your product in the advertising so that the customer only knows about 50% of what they're actually getting when they pay for it. As a rule of thumb the customer should know 90 - 95% of what they're buying with a little extra added as a bonus. 100% of what they require must be in the original product with added value contained in the bonus. A common theme you'll notice in this article is to add value for your customers. It's all about having their best interests at heart.

I hope you found a useful tip here and wish the best in online success.

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