Everybody isn't cut out for a career in selling.

Let me share a story from the Goodman Chronicles…

I was a regular at a health food restaurant that seemed to have a knack for hiring upbeat, perky, energetic people. So, in addition to having a killer ice tea, with a catnip type of flavor and addictiveness, the joint had great servers.

I took a shine to one of the spunkiest, and I thought, "Wow, if I could only get her on the phone, promoting my sales and customer service training products, she'd be a definite winner!”

It took some persuasion, but she agreed to start, part-time, during non-restaurant shift hours.

And sure enough, she was great!

Within a week, she doubled her average earnings at her regular job, and I was very optimistic about her future growth potential.

Then, out of the blue, she walked into my office and asked if I had a minute.

"I'd like to thank you for this opportunity,” she began, and my heart sank.

"And I know I'm doing pretty well,” she continued, as I nodded my head, as if to say, you're darned right you are!

"But,” and here was the death blow, "This just isn't ME!”

Oh my gosh, I thought. How can it not be you? You're doing great, you're off your feet, and this is a brand new career opportunity.

How can it not be YOU?

I think it's you!

Your bank account thinks it's you!

What's up?

To make a long story short, she just didn't want to sell.

There are people like this. They can succeed, yet walk away, something true

But, if you're hiring, you need to be aware of this phenomenon.

You can do everything right, offering the best training and compensation, yet it won't be good enough for ardent non-salespeople.

I was humbled by this experience, but there was a silver lining.

I developed an innovative program, called "The New Telemarketing,” specifically for non-sellers, and it has performed brilliantly. It enables them to sell but to feel that they're servicing, not intruding; and it gets results.

Most important, it avoids that sad disappointment, that selling is just not "THEM!”