One of the most frustrating things you'll need to deal with when you're writing sales copy is struggling to figure out what copy you should "keep" because it's benefitting you and helping you make sales, and what copy to eliminate.

And the truth is, sometimes it's a difficult choice and not easy to decide. Today we'll take a look at the fifth paragraph of our mock display ad and hopefully make things easier for you.

The fifth paragraph says, "My team is highly profitable and unmatched in success. Because of our unique system we outsold 96% of all the agents from any company across the Greater Tampa Bay Area."

Again, the writer keeps talking about HIS team and how well THEY'RE doing.

But if you want to boost your response to this ad, what you need to do is emphasize the benefits of responding, to your prospects.

What's in it for the buyer?

How can they benefit?

And why should they even continue reading, let alone buy?

In this case, we've already got enough informtion going for us, that I'd delete this paragraph entirely, and just close with a call to action in the last paragraph.

And we'll do exactly that, tomorrow.

Tomorrow we'll close out this mock ad and you'll get to see a compelling offer.

You can check out that original ad, and even print out a copy of it, right here:

http://www.kingofcopy.com/tips/real_estate_ad_071505.htm

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

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