Do you know how to write a great headline? You should because headlines are the lifeblood of your product/service.

Newspaper and magazine headlines are some of the best you'll see. They depend on these headlines for sales. And since they have about 4 seconds to capture your attention, they better be good.

Who can resist not at least scanning a few lines after reading headlines like this:

"Attack Dogs Maul Helpless Kitten To Death" "Exclusive: TV Star's Secret Getaway Spot Revealed" "How Attractive Do These People Find You?" "The $1 Million Dare"

Each of these headlines has an element or combination of elements that affect you.

They tease your emotions and leave you hanging like the classical 'what happens next?' scenario.

And to satisfy your emotions, the solution is to read the story. Brilliant tactic, isn't it?

Imagine your customers having to read your materials to satisfy themselves!

That's what these headlines do.

What emotions do you invoke in

your sales materials to captivate your readers? How do you plan to get them to read your 'story'?

You should use as many hot-button emotions into your materials as you can. Solve your customer's problems by offering them engaging copy.

Remember, when they visit your site or read your brochure, they are already in the market for your services. They want to make a buying decision. So don't give them an excuse to go somewhere else.

Use stop-in-your-tracks headlines combined with engaging copy and you can't go wrong.

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