1. Executive Summary Business Overview Turnover & Profitability Where we want to be - our vision Revenue Forecast Profit Forecast

2. Business Analysis Overview Product Overview New Product

3. Market Analysis Market trends and environmental factors Seasonal fluctuations Segmentation Analysis

4. SWOT Analysis

5. Vision Statement

6. Objectives Financial Objectives Customers Objectives Internal Organisational & efficiency objectives Innovation & Learning Objectives KEY performance areas - Financial KEY performance areas - Customers KEY performance areas - Organisational & EfficiencyKEY performance areas - Innovation & Learning

7. Profit and Loss Statement

The following is a detailed example of a Sample Business Plan. Each section is cleared marked and with a written example.

1. Executive Summary

Business Overview

XYZ Company is one of the leading publishing, consulting and training firms that specialise in "step-by-step" profit improvement programs. The company has a range of self help software, videos and resources that are designed for businesses as well as a range that is targeted at the coaching and consulting community.

The Company was founded by John Founder. John is a successful entrepreneur that is a specialist in the area of Business planning. John built his last company from a one man business to a multi million dollar operation.

Quick facts about the business

Revenue is based on a recurring revenue model The company has acquired over 13,000 customers and a 50,000 mailing listNo debt, profitable business. Technology funded through organic growthOne of the most knowledgeable companies in this field of expertiseReceive hundreds of enquires per annumOperate in a booming billion dollar market with a compelling cost advantage technology that would enable the launch of a service based division.

Turnover & Profitability

For the previous 2004/2005 financial year XYZ Company earnt $1,800,000 in booked revenue, a growth of 0% over the immediate preceding year. The profit margin for this period was 20%, resulting in a final net profit position of $360,000.

Where we want to be - our vision!

We intend to be recognised as the most innovative manufacturer of widgets, moppets and stompers to the SME business market in Australia. We intend to achieve 1000 customers in the first two years of operation.

Revenue forecast

The company believes that this forecast is achievable for the following reasonsTh

e market is boomingWe are going to tap into it with great technologyWe have the technical expertise internallyWe have access to a distribution channelWe have a proven track record and growth pathOur product is better than our competitors

Profit Forecast

Profit is looking strong for the coming periods. Profit for the previous (2004/2005) year was $360,000 which represents a 20% net profit margin on our revenue base of $1,800,000. Over the next 5 years XYZ Company is expected to generate $2,186,168 in net profit contributions. The average net profit ratio over this period is forecast to be 16%. The expected net profit forecast over the next three years is forecast to be $369,000, $415,575 and $477,761 respectively

2. Business Analysis

Overview

Over the next year the company will capitalise on its strengths and tap into the market opportunities. Our SWOT analysis will review in detail our strength and weaknesses and the market opportunities and threats. Our top 4 strengths which will serve as the key building blocks of the company.

The key strengths of the company are as follows Market leader - We have strong position in the market to leverage our businessSmall & innovative company - Can quickly adapt to market conditionsOur products is receiving excellent reviews - From doing extensive R&D into product design

For the remaining part of this Sample Business Plan click on the below links

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