What does it take to convey your idea to financiers? - How will you organize all that information? What you need is a clear outline and focus. - First you must identify your audience. Who are your potential stakeholders. - Rank them according to importance, but most importantly have a plan on how they affect your future business. In terms of an effective and well accepted layout, the following is a good start.

Business Plan Layout

Exective Summary - Who are you and what are you planning to do? Company - Where is your company located and what's your specialty? Product or Service - what is your service and why is it better. Market - Who are you distinctly selling your product to and why will they buy it? Competition - Who is your competition in terms of product, pricing and placement strategy in and outside of your local area? Sales and Marketing - How, where, when and to who are you going to sell your product or service and what makes it special? Operations - Who will be operating your company, managing and what systems will be in place? Financials - How much money do you need to operate your company in the next 6 months to 5 years?, How will you spend it specifically? Appendix -pertinent information, contracts, references, etc.

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