You've heard the adages:

"KISS: Keep It Simple, Salesperson;” or "Keep It Simple, Stupid!”

"Selling is so easy that it's hard!”

For a mysterious reason, we don't abide by these watchwords, do we? Perhaps, on an unconscious level, we just don't want to believe that we're engaged in a task or a job that is not difficult or challenging.

Maybe, it's way too easy, so feeling some misplaced guilt, we throw a wrench into the works, just so we can respect what we do for a living, and dramatize how arduously we're laboring to our peers, friends, and family.

It's not rational, but then, who said human beings are?

Try doing the following experiment.

Take out a piece of paper, and write down an ultra-brief introduction of who you are and what your company does, and then ASK FOR AN ORDER.

Leave out all features and benefits of working with you.

Don't try to be consultative in your approach, asking clever questions to unveil customer needs.

Just forget about grunting your way to a two or three yard carry, or to a first down. Go for the goal line!

For instance, if you're in the printing business, you could say:

"Hello, I'm Mary Jones with Galaxy Printing and I'd like to earn your business. How can I qualify for that honor?”

They key to this is its utter simplicity. It empowers the buyer to say, "Give me a great price!” or "You can't; my wife forces me to buy from my b

But you're in the door, you stated your business, you were nice and humble, but professional.

All in two lines: can there be a better way to sell?