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Do It This Second!

There's no time like the present, right?

Unfortunately, most of us don't appreciate the wisdom in this saying. Our mantra might read: Don't do anything today that you can put off until tomorrow!

There's a trick to getting all we can; it's giving all we can to the here and now.

Whenever you have an inspiration, do something right away, no matter how modest or small to fulfill the promise of it.

For example, I know a number of writers who are periodically afflicted with "writer's block.” For some reason, they've lost the will to compose.

In some cases, they're pre-judging the quality of what they expect will issue from their pens and keyboards. "This'll just be junk, so why bother?” is their attitude.

The problem is that this thought becomes the result of their inspiration, and not any tangible, written product. If they'd force themselves to write something, anything, immediately after being stimulated, they'd start to chip away at their blockages.

They'd be so busy working that they'd eliminate any possibility of worrying about the quality of the product that will come out. Then, having something accomplished, they could add to it, refining it later.

But they'd feel better, because they seized the moment. After doing this repeatedly, they'd form a new, productive work habit that w

ould continue to serve them.

The same thing applies to selling and to any activity with which we procrastinate. Doing anything, no matter how seemingly insignificant breaks the inertia in which we've been stuck.

And, as any writer can attest, by forcing ourselves to do it now, we sometimes surprise everyone with our accomplishments, including the toughest critics of all—ourselves.


Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.


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