Business owners have always wondered why one salesperson gets great results while others fail to hit the mark.

In a recent survey by Nightingale Conant, 2663 sales organisations were questioned and 41.48% of sales directors said their sales staff are performing below expectations. Whatever you believe you can do, you can; and whatever you believe you can't do, you can't. Like everyone, salespeople hold private beliefs about themselves, clients, market, competition, economy—beliefs that can have an enormous impact, either positive or negative, on their sales performance.

While most Sales Directors understand the concept of managing activity levels, skills development and product knowledge, only the top performing Sales Directors understand the importance of the right mindset. Yet far too many feel powerless to help their salespeople turn their negative beliefs into positive ones. Those Sales Directors who do tackle such negative beliefs have found an unbeatable path to success.

The challenge facing all companies is how do you turn around staff to maximise performance when traditional training struggles to achieve lasting change. Each year, companies spend thousands on skills training only to find that most of their staff simply go back and do what they have always done. Why is it that only a few staff really benefit while others struggle to implement what they've learnt? We all know that training will enhance our careers but for some reason we just don't learn. Why is this and why is it so hard to make effective change?

Performance coach, David Childerley is providing a welcome breakthrough for companies by identifying and removing staff performance blocks quickly and permanently.

Childerley has developed an accelerated solution which only takes minutes to make permanent change in staff beliefs and attitudes. The answer lies in the underlying feelings of the person. Most salespeople have a whole bunch of limiting beliefs about what is possible for them. Most formed these beliefs at school and these are still running their lives as adults and effecting their results. Skills training will always miss the mark if there is an underlying emotional block or limiting belief that doesn't support them or the traini

Research conducted with over 100 sales organisations confirmed that 3 in 5 salespeople have limiting beliefs about their ability and income potential. Most interviewed, claimed they formed beliefs from reading their school reports: 'could do better' 'bright but lazy' 'talks too much' 'easily distracted' and the list goes on. These limiting beliefs learnt years ago dictate the persons performance and determine the individuals success in life.

Much has been happening in the field of performance psychology in recent times and several new "motivational change techniques" have been developed which dramatically cut the time necessary for effective emotional relief.

Childerley explained: "In countless cases I have witnessed lasting changes within one session. By ultilising my proven techniques I can transform staff beliefs and attitudes which increase productivity, especially in the sales function as fears of cold calling/prospecting and presenting/public speaking, seriously hold back growth. My rapid and simple techniques work in minutes to turn sales results around. You've probably seen similar techniques recently used on a number of new TV shows with Paul McKenna”.