Every non-profit organization has the best of intent to promote and foster a greater good in our communities. The time spent raising dollars, dealing with administration tasks and actually helping people take precedent over the important component of advertising and promotion. Did you know that your local radio stations air commercials specifically about non-profit organizations for free?
Scott Radio has worked in the traditional radio industry for over twenty years and understands that the fact that each radio station is required as part of their license with the Federal Communications Commission to air public service programming. The reality is that few stations ever "sell out” all the available air time every day and thus have room to air public service commercial. The fact is few organizations take the time to have a well constructed and produced public service announcement (PSA) to take advantage of this unused "Free” airtime.
As a former radio station general manager, I kn
Scott Perreault, CEO of Scott Radio, Inc. (http://www.scottradio.com) is a radio and narration voice veteran with over twenty years of broadcasting and voice work experience. From the writing, production and development of radio advertising and political campaigns to the recording of a two-hour audio book, Scott has experienced many facets of the voice business.