It is an established fact that having a price list with individual or packaged prices is very useful in helping customers to make up their mind. There are circumstances that come up that need executive decisions on how they will be handled. Have you ever been to a restaurant and requested an extra entree or dessert with that take out meal? This request has three choices on how they handle the situation.

1) "The menu, not what you want" Foolish! You were willing to pay more to get more, but, if you got refused, they lost money and probably a repeat customer.

2) "If you want more, we can sell you an entire second dinner." This also is not what you wanted and will probably cost them money, short term and long. ("The customer is always right")

3) "Sure, we can mix it up any way you want." Not only have you pleased them, and made more money, you have greatly increased the chances of repeat business. Take care of the customers! I know a business where the owners really don't care about making lots of money. What they care most about is taking great care of their customers- and they make more money then they can spend and have to turn away customers. I once bought another used Volkswagen because of two German mechanics who not only were good and honest, they sometimes fixed little problems for free! They expanded twice and couldn't handle all the work they got, and they didn't even advertise! Som

etimes you charge extra for extra, sometimes you don't. Usually you can look at a repeat potential customer and give away some little "labor only" work. But, not only will people pay more to get more, the extra margin income is all net; the overhead was covered in the original order.

There is a way and a time to ask for an upgrade sale, but, when they ask for extra, reach out and you establish that "open spirit warm fuzzies" with them by giving them at least what they wanted, and, if it includes going out to there car, for free, to put on a new decal. you do it for theml This attitude is the cause of most business increase over an extended period of time!

 Previous      Next