Just like the Yellow Page ad, or your business card, a company brochure has specific functions. It is a stand-alone, generic piece whose role is to give the following three impressions:

1. "You're in good hands"; we know what we're doing, and here's who agrees; we have special training, and here's by whom; we belong to these trade associations; we have on-going training and monitoring of all aspects of our business; etc.

2. "We do more than the other guys"; we strive to do these extras; our range of products and services include; our added values in our efforts for you are; etc.

3. "We have your best interests at heart", and here's who agrees... (mere self-serving statements like that are not believable, thus credible statements from happy customers are needed).

Daniel Wadleigh is a nationally published marketing consultant and has programs for start-up and existing businesses including effective web sites, e-mail/database, other non-internet ways to drive them to your website, and low cost ways to get more new customers.

Go to: http://www.more-new-customers.com to get free copy of "Marketing to Men vs. Women- the 8 different responses" and a Free copy of "Market Research- 7 Questions to Ask to Start-up and 7 to Ask to Improve Any Business."