How do your define marketing? What is the basic idea that works in your mind when you go for marketing your product? Is the idea just selling and so, increasing your profits?If yes, then you may be wrong in your approach to marketing your product. the nature of today's consumers has become most volatile. At any given time, he can switch to another product that offers him a bit more comfort than yours. That's because all your past efforts that led him purchase your product last time around haven't been successful in long run. So what is the mantra for long-term success in the market? That mantra is fairly simple. And in Hindi it is called apnapan.

Have you ever wondered why a student wants to attend the class of a particular teacher and bunk another's. It is not because of the topic or the subject being taught, but how it is taught. It is about how a particular topic is presented. That presentation makes students want to attend the class. Because the student feels there is something to gain. The same holds true for the market. If you are treating your customer just as a means to raise your sales and profits then your success in the market is surely going to be short lived as you are not deploying the right tools that lead your customer to purchase your product again.

So before entering the market make your purpos

e clear. Be clear in your mind that from now on whatever you are going to do will lead to strengthening your relationship with your customer. Try to develop a culture in your organisation that is consumer-friendly and not just sales friendly, because it is ultimately the consumer who will determine the fate of all the employees from top to bottom who are working in your organization.

Now, where do we go from here? Should we treat the customer as the king? No. Then what? Make your customer a friend. Do something that will make your customer a loyal friend of yours. Redefine your objectives? Concentrate on the efforts that make your customer feel proud and satisfied with the brand he is going to buy. If this happens, then one thing is guaranteed and that is your staying power in the market

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