A smart way to elevate yourself above the competition and get the sale in the first place is from packaging products/services. If you offer valuable items, bundle them with a single price for both; don't break out the prices for each one unless they ask. When you do this, you will appeal to 75% of the marketplace. (25% only want the lowest price for what they expected; more on that later) It's a good idea to still offer the single items for those "control freaks," but 1st offer the bungled rate.

· If you sell cars, bundle with a trailer.

· If you sell chiropractic, bundle with some supplements.

· If you sell food, bundle with sauces and instructions. (the fast food industry took off with "combos")

· If you sell lawn-care, bundle with flowers and fertilizers.

· If you sell horses, bundle with saddles and lessons.

· If you sell diamond rings, bundle with matching earrings.

· If you sell hats, bundle w

They want the extras. The justification of a discount or added value assists them in making the buy decision from you instead of your competition.