How To Write A Compelling Display Ad To Sell Whatever You Want , Marketing Direct
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How To Write A Compelling Display Ad To Sell Whatever You Want
How come you're seeing certain ads over-and-over again?
Why are they working. and why do some display ads deserve to be nothing more than bird cage lining.
Since we've been discussing sales copy "voices" lately, I'll let you in on a little secret about display ad voices. The biggest problem with display ad "voices" is that, for the most part -- there really aren't any.
Most display ads read more like checklists that spit out facts, rather than engaging and conversational "recommendations", which is how they should read.
I hope you caught what I just said because therein lies the key to nailing down the right "voice" to use for your display ad.
You want the sales copy voice of your display ads to read like a non-biased third party came in and reviewed your product, and then wrote up a quickie description of it.
Here's an example of what I'm talking about. It's a small display ad I wrote for a U.K. client some time ago:
(you can see the ad right here: http://www.kingofcopy.com/tips/display_ad_sales_copy_voices_083005.html
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Of course there are a number of other elements you must have in your ads to make them effective at all -- this ad just showcases a few of them.
If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com
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