Andy Weekes emailed me with this story:

I thought you would like to see the following, received by a friend from an online CD retailer in the US, after his order was dispatched.

It made me laugh out loud, and shows that in so many cases creating an impression costs little more than a few choice words (quite a few in this case).

Enjoy!

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Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, T

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as 'Customer of the Year'. We're all exhausted but can't wait for you to come back to CDBABY.COM!!

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Let's hope the final product arrives in a condition that supports the wonderful intentions above.

Andy.