"We're genetically pioneers. Everybody in Amazon.com wants to do something completely new. I wake up every morning trying to make sure that I can confound journalists and pundits who try to encapsulate me in a 8-second sound bite."

—Jeff Bezoz, CEO of Amazon.com

"If you do things well, do them better. Be daring, be different, be just."

—Anita Roddick, Co-Founder of The Body Shop

"The most important trait of a good leader is knowing who you are. In our industry, very often we do not have the time to think. You have to so all your homework, but then you have to go with your intuition without letting your mind get in the way.”

—Edward Mc Cracken, CEO of Silicon Graphics

"I wanted to blend coffee with romance, to dare to achieve what others said was impossible, to defy the odds with innovative ideas, and to do all this with elegance and style.

—Howard Schultz, Chairman and CEO of Starbucks

"The only ideas that count are the A ideas. There is no second place. That means we have to get everybody in the organization involved. If you do that right, the best ideas will rise to the top.”

—Jack Welch, Chairman and CEO of General Electic Co.

"Creativity comes with diversity."

—Carlos Gutierrrez, CEO of Kellogg's