Do you want to completely eliminate every competitor you will ever face?

Do you want your clients and prospects to see you as a unique solution to a focused challenge they encounter?

Does feeling good about the start of every day excite you enough to take action that is different than what you have been doing?

If so, I would like to introduce you to the greatest single differentiator anyone can ever have; your authentic talent in business.

Talent is that secret that has been seen as the domain of people we call "talented." Artists, writers, musicians, anyone involved in art.

But art is really life after all. Talent does not have to be limited to people engaged in artistic pursuits.

Art is the expression of a feeling. An emotion captured in a medium. Limiting the medium to paint, musical instruments or paper, really limits all that art is.

When you break it down, art is really just an expression of a feeling you have in your heart. It can be anything; a business, an idea, or simply personal inspiration.

The creative application of thoughts and feelings from the mind to the outer world is what we call talent.

And talent lives in the heart and mind of anyone who is willing to slow down long enough to understand and experience it.

One of the better examples I've seen recently is from the mortgage industry.

At the start of 2005, Eric was stuck. He was not reaching his full potential in the mortgage business, but knew he could.

Through questioning and evaluation we discovered that he truly cared about people. He was not just looking to get a deal done and move on. He actually took each loan personally, as if it were for a member of his own family.

He had a talent for understanding each client's unique home buying needs and knew how to find great solutions that met them. Basically, he would dig when others in his industry would have given up.

Once he understood his "talent" he was able to articulate a message of "Taking your loan personally, treating every client like they were members of my family."

Once that story got out, people were attracted and Eric doubled his business. Why? People understood the difference between Eric and everyone else in the same business.

They related to the authentic talent and passion that came from his heart. This developed interest and trust, because it was an authentic, heartfelt message.

Everyone else was selling low rates. Eric was selling care, understanding and focused solutions to specific challenges.

Authentic talent and passion lives in your feelings, your heart. It is the most powerful

business building strategy you can ever use.

It's all just a matter of slowing down the reactive, rational mind long enough to get in touch with the feelings you have about your business and life.

Then all you have to do is create a message that relates well to a specific group of people who have a reason to care and tell your story to them consistently.

Take this ACTION Step How to create your talent in business story

1. Sit down in a quiet place with a pad of paper and complete this sentence "My authentic talent and passion in business is ___________.”

2. If you don't know what to write, STOP. You are thinking instead of feeling.

3. Quiet the mind by not thinking of anything. Focus on your breathing. Allow the mind to be still. Anytime a thought comes up, imagine a blackboard and erase the thought. Then refocus on your breathing.

4. When your mind is quiet ask the question again.

5. Write down the very first feelings, thoughts and impressions that come to you as you sit in this quiet personal space. Take 10 to 15 minutes to complete this exercise.

6. Let your notes sit for a day. Then come back to them and evaluate what you wrote down. How does it feel? Is it authentically you?

7. Create a sentence that starts with I am a ________(your talents and passions) that ________ (results people gain from your talent)

For me it is I am a motivational trainer who inspires small business owners to use their authentic talent in business as their greatest competitive advantage.

Congratulations, you have taken step one with me in helping you Develop Your Vision

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