All businesses should volunteer to help out in the community especially to help youth organizations. But what happens when you help a youth organization like the Boy Scouts and find that it is not politically correct? What happens when the Gay and Lesbian Community or a fringe within their community threatens to boycott your company?
The episode described above happened to my company and it has long past. Believe me I can hold my own, no worries, really good at what I do and very strategic in marketing, but it is troubling to be put in that situation. I was asked once when I mentioned this was: "What is the Gay Fringe is doing to you!”
Well they made it sound like I am afraid, worried or some such non-sense, no way. A little pissed off indeed back then, but hardly worried about my company or our Brand Name in the market place, our customers love us, I know it and I am sure those who threatened figured that out quickly enough. They probably looked foolish in spreading negative comments. In fact this is the feedback I was getting in the market place it happened.
Well the threat to boycott my company came after I re
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