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Beware Of The Ides Of March And Other Doomsday Theories , Branding

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Beware Of The Ides Of March And Other Doomsday Theories

We all have recollections of historical dates of significance. So as you plan out your yearly calendar, have a little fun with what is going on in the outside world. Look for clever dates and innovation memorials that you can use as a marketing tool. Not only can you use these little tidbits to amuse yourself, you can also use them to reconnect with friends, colleagues, associates, bosses, potential employer, and reporters.

March 15th was the day Julius Caesar was given the warning of impending doom. He, as history connotes, ignored the warning. If you are Irish, St. Patrick's Day is a big one and it is just around the corner. Also, did you know that the rubber band was invented on that same day in 1845? Can you imagine life without them?

Consider the rubber band. Get creative and mail someone an envelope full of them with a clever, personal note. Some suggestions: "Think of me when you need a rubber band.” "I'm stretching myself to figure out why I haven't heard from you.” "I'm like this rubber band and bouncing back into your like.” OK! Some of these sound corny, but you get the picture.

You can even invent your own holiday and submit it to Chases Calendar @ Chases.com. Think of all the excitement you can generate around a holiday you created. The point is I'm not telling you WHAT to say just that you need to RECONNECT. Using innovation and creativity will make it a whole lot more fun and will imprint your in someone's memory book.

Remember my article, The Six Degrees of Networking? The same principles apply here. The more you connect the more your network comes back to you. Opportunities abound yet all it takes is imagination and a little time.

I know I asked you this before, but when was the last time you picked up the phone and called someone?

Not just because you needed something from them but simply as a friendly gesture. The important thing is that relationships need cultivation and nurturing. Take advantage of the opportunity to take care of a relationship. Don't abuse it by staying in touch only when you need something. (My personal pet peeve). So get busy reconnecting and don't let doomsday be the only reason to stay in touch.


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