Does the signage in your company make people do a double take? Do they look back to see what it says? Does it spark curiosity in the viewer? What I am asking is; does your company have a signage double-take strategy to capture the mind and attention of your future customers? Well if your answer is know then you need think a little bit about how to change that. You see in my company our signage does compel the viewer to take another look and to ask the question, what is that? And your company signage needs to also.

In order to get the future customer to take a double look and concentrate on your business's signage for that extra split second as they drive buy you have to use strategies which are automatic responses of the human brain. Many people say sex sells and if you put a pretty girl in a bikini up their then they will look. Well, sure they will, now then will they remember the name of your company or the image of perfect 10 gal in the picture?

I consider

you use colors and a logo, which is unique and a three or four word catchy phrase with words of no more than three syllables. Short, sweet and too the point, but not just a catchy phrase, it also must describe your product or service and say something about your customers. Do not simply pick the first phrase you come up with think hard on this as it is very important for the success of your business. Think on this in 2006.

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